The Entrepreneur's Secret Weapon
SKU:
$9,997.00
$9,997.00
per item
In this deep dive coaching program, we cover our four foundational frameworks:
- Strategic Business Planning: It all starts with a marketable idea and a well-thought-out plan
- Business Execution: What to do during your first 100 days (prelaunch 1-30 days, postlaunch 31-100)
- Business Management: The start of leadership development, identify specific strategies, and assign tasks for tactical effectiveness
- Business Development: There's a season to sow, and there's a season to reap. How to prepare to scale and lean into growth
- And So Much More!
Continue reading for more details.
Your Strategic business coach &
marketing consultant
We Help Small Business Owners & Entrepreneurs Go From Merely Surviving Operations,
to Truly Growing and Thriving Organizations
You want to start a business, but have no idea where to begin.
Here are at William Ballard Business Coaching we've identified four main phases of business development -- from just starting out, to scaling and expanding. As you grow from one phase to the next your focus begins to shift, and we're here to help you navigate through each new challenge every step of the way.
Regardless of where you fall in your business growth journey, we design your business coaching and/or marketing consulting package to ensure you're focused on the right initiatives at the right time, in order to ensure we are providing you with the greatest value to you and your business right out of the gate.
Within our four business growth frameworks, we have six playbooks (or SOPs as we like to call them) we follow to ensure your success, increase your confidence, and improve your competency levels within each business stage.
Phase One: strategic business planning
In this course you'll discover how to research different types of businesses from a variety of different resources, examine the four main types of business entities that are in operation today, and how to insert your personal style into the business you are wanting to create. You'll learn about market research, which can tell you exactly who is most likely to buy a product or service and why. Finally, we'll cover the most important elements of your business plan.
In short, you'll learn how research, preparation, and careful consideration of your goals and values can help your business grow in a way that brings satisfaction and fulfillment to your life. At the end of this phase you will have a written strategic business plan ready to present to investor for possible funding.
Here is what we will cover during this phase of the business planning process:
- How to go from idea to monetization: discover the 3 stages of business conception
- Develop guiding principles: cast a vision & mission based on 3 economic priorities; identify key characteristics (values) for every team member to embrace; and determine key critical actions that can be done every day to unify your team & solidify your organization's culture
- How to set realistic and achievable goals and objectives that are determined by organizational priorities
- The nuts and bolts of market research: discover and assess your target market; determine the problem your company will solve in the marketplace, and how you'll solve it (products or services); and determine your market position (your value and unique selling proposition)
- The plan within the plan: the 4 Ps of marketing and the marketing mix
- How to express your ideas in financial terms: determine your startup cost and overall financials
- Analyze the five basic elements of a business plan; and write out your strategic business plan
Phase two: Business Execution
It's been said, "a failure to plan is a plan to fail", but even worse than failing to plan is to plan and fail to ever execute the plan.
Here is what we will go over during this phase of the business execution process:
- Choose your business location (and how you will do business online)
- Choose a business structure and decide on a name
- Register your business (get federal and state tax ID numbers)
- Apply for licenses and permits (if needed)
- Open business bank accounts
- Get business insurance (if needed)
- Write out the marketing copy (copywriting) that will be used throughout all of your marketing materials
- Go over how to re-purpose your marketing content for multiple marketing mediums
Phase three: Business Management
We are to be good stewards of the work that has been entrusted to us. This is where we learn how to manage our day-to-day operations and prepare for success.
Here is what we will go over during this phase of the business development process:
- Learn how to manage finances
- Discover how to hire and manage employees, independent contractors, as well as volunteers
- Stay legally compliant
- Identify assets and liabilities
- Prepare for emergencies -- as well as for growth (more about that in phase four)
- Manage specific departments and teams
- Manage marketing and sales training for team members and volunteers
Phase four: Business Development
There is a time or season for sowing -- and then there is a time or season for reaping. When it is harvest time it is time for growth and expansion. However, preparing for growth is no easy feat. This is where we will cover all of your bases and get you headed in the right direction.
Here is what we will cover in this phase of the business development process:
- Capitalizing on new markets and expanding to new locations
- Becoming a federal contractor
- Expand marketing outreach initiatives
- Planning for growth and seizing new opportunities
- Re-evaluate marketing cost and overall financials
what are you waiting for?
Before we can help you grow your business we need to be able to understand it. Set up your initial Discovery Call with us today so we can learn more about you and your business, so we can determine how best to serve you.