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Attention: Aspiring Entrepreneurs and Seasoned Small Business Owners...
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Discover the Strategies That Are Transforming Small Business Owners Into In-Demand Market Leaders

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​From The Desk of William Ballard
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​Dear Business Owners, Entrepreneurs (and Aspiring Entrepreneurs),  

​My name is William Ballard and I'm the founder of William Ballard & Associates, LLC. The reason I'm writing you today is because over the years I've found there are hundreds -- and even thousands -- of people who would like to own their own business but most really have no idea where to begin.

It's true, building a business from the ground up is a daunting task, and trying to do it all alone can feel overwhelming, but it's what most aspiring entrepreneurs tend to do, and that path normally leads to unnecessary struggles and setbacks.
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  • Are you where you want to be? 
  • Have you accomplished all you thought you would by now?
  • Do you have the kind of business you have always wanted?

Another more important question is: what happens if you just do nothing?
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The ultimate cost of choosing this path could be missed opportunities, wasted time and money, and perhaps even worse, the feelings of failure that comes from dreams that never come true. 
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​​There Has NEVER Been a BETTER Time
​to Start a Business Than Today

I know ... you're probably thinking, William, isn't this the worst time to try and start a business? 

It's a valid question, and respectfully so, with the way things are looking around the world, I can understand why you might think something like that. 

Nevertheless, there really has never been a better time to start a business than right now.


​Regardless of what you see or hear on the news today, the real key to job security and financial security is YOU! 

You see, gone are the days of finding or feeling safety and security in having a position within some employer. In other words, more and more people are beginning to enter what is now being widely referred to as the "gig economy" or "side hustle" space.

In short, more and more people are becoming entrepreneurs and going to work for themselves. 

You see, more and more people are beginning to realize that, by being an employee, all you are doing is helping someone else live their dreams ... which brigs me to the BIG problem ... ​


​​Not Everyone Has the Money to Go to
​Business School and Earn an MBA

​Truth be told, there are some misconceptions when it comes to the arena of academics -- and more specifically, in the idea of going to business school. 

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You see, I recently talked to a couple, and one of them made the comment, "The 'entrepreneurs' I know never went to business school."

​Now, I didn't feel at liberty to say this at the time, but I wouldn't refer to drug dealers or people that do odd jobs outside of their truck as "entrepreneurs." 

In fact, I knew of one gentleman that did work out of his truck ... and he did good work when it came to painting and installing sheet rock ... however, I still wouldn't categorize him as being a business owner or entrepreneur.

​You see, he never paid taxes on the money he made from doing those odd jobs out of the back of his truck, and he certainly didn't have any accounting knowledge or budgeting skills. 

Bottom-line: He didn't have much business acumen. 

Now, with that said, I'll admit there are some small business owners and entrepreneurs out there -- and I mean real business owners, one's with actual corporations filed with the Secretary of State -- that probably didn't go to business school at some big university. 

However, they did, in essence, go to "business school" at the University of Hard-knocks. 

In other words, they learned by trial and error ... as well as by reading books in subjects like business planning, sales and marketing, time management, productivity, leadership and management, and the list goes on and on.

Not to mention online courses, or the notes they took during lunch-n-learns with local small business owners. 

You see, when I was an aspiring entrepreneur I embarked on this same daunting journey of building a business you are on right now. Like you, the road was filled with challenges, self-doubt, and uncertainty.

And, truth be told, it felt like I was fighting a monster all alone, with no one to guide me through the darkness. The weight of my less-than-marketable idea and confusing mission statement seemed insurmountable.

​That was until one day, in the midst of my struggles, I came to the following conclusion: I needed help.

You see, it finally dawned on me that a business coach could shine a light on my blind spots and help me navigate through the obstacles holding me back.

This realization was the turning point that led me to seek guidance and support to overcome the monster that stood in my way. 

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​
​The Rise of a Confident Business Owner 

(Introducing The MBA Newsletter)

​Through the guidance of a business coach, I transformed my business from chaos to clarity. With newfound strategies and insights, I created a profitable product offering, streamlined operations, and secured steady cash flow.

​Now, I stand as a confident and proud business owner with a legacy to pass on for generations to come - all without sacrificing my soul or losing myself in the process. 
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​That said, the main problem I see today is that there are quite a few people that would like to start a business, and would even like to go to business school, if they could, and learn the fundamentals of planning and scaling a business...


However, they don't have the money to go to a university or even a technical school or community college, for that matter. 

Did you know you can't advance further than what your current knowledge or thinking will allow?

Well, by now, I'm sure you're probably on the fence ... and so what we have put together for aspiring entrepreneurs (as well as current small business owners) just like you is something groundbreaking. 

I would like to take this moment and introduce you to The MBA
 Newsletter.

You see, we've designed The MBA Newsletter specifically for aspiring entrepreneurs and small business owners who would like to know more about business planning, business execution, business management, and business development, but may not be able to afford our core business coaching packages and programs, or be able to afford to go to business school, for that matter. 

​What we've done is take our four fundamental frameworks and packaged them in the form of a newsletter: 
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​1) Business Planning: Before You Commit to Any Venture, You Should Study it Fully

Do you know what the highest paid activity in business is? 

​
The answer is thinking.

By now you're probably aware that I'm mainly known for the statement: "Dreamers fantasize; thinkers materialize." It is from that foundational thought that we build all of our business concepts on.

You see, your ability to think clearly and strategically will determine the decisions you make and ultimately the results you will experience in your business. 


That said, when it comes to our business coaching clients, our goal is to be able write a business plan that can be used to land investors or financial support. In this section of our newsletter, we cover each element of a successful business plan and how to make it one investors can't say no to. 

​2) Business Execution: Planning Requires Patience, Execution Requires Courage

You've probably heard the saying, "a failure to plan is a plan to fail."

Well, even though that may be true, what we believe is that what's even worse than failing to plan, is to plan, but never do the work to execute the plan. In fact, planning without execution is nothing but a waste of time. 

​In this section of our newsletter, we cover what happens to be one of the scariest, but also the most fun time we get to spend with our coaching clients. 
The reason I say that is because it's when we actually start working on bringing their business concepts to market.

​We break this phase up into two parts:

1) Prelaunch 1-30 days
2) Postlaunch 31-100 days

​Remember what Tony Robins said, "Complexity is the enemy of execution." 


3) Business Management: Everything Rises and Falls on Leadership

In this section of our newsletter, we learn how to manage our day-to-day operations, in order to prepare for success. We'll cover different management and leadership styles and processes, methods of promoting your business while explaining the difference between sales and marketing, and cover the principles involved with money management.

Even though you may choose to use a financial expert, such as an accountant, a CPA, or an attorney to prepare or review your financials, it's essential for you to understand the basics for yourself, so you can make use of the data as your business grows. That said, solid management decisions are made on the foundations of data, and not on the sandy shores of emotion. 

4) Business Development: There's Season to Sow, And Then There's a Season to Grow

Finally, once our clients have been in operation for a while, and are beginning to see their profit margins increase through the ongoing services we provide, we then begin to look into possible expansion plans (i.e. scaling). 

This is another one of our fun phases because, as a small business owner, you're beginning to really see how your contributions are making a difference in your community and in the marketplace at large. 

That said, for those of our newsletter subscribers that are already in business, and are looking to expand their operations, this will be the section of the newsletter you'll probably spend the majority of your time at. 
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Subscribe to The Only Business Newsletter You Will Ever Need


​​A Small Investment With Unlimited Returns

​Certainly, understanding the fundamentals of business and entrepreneurship is of interest to you, or you wouldn't have read this far. When you invest in The MBA Newsletter today, you're taking the first step towards unlocking your full potential as an entrepreneur.
​
  • Gain clarity on your business goals and strategies 
  • Develop effective leadership skills
  • Increase productivity and efficiency in your business operations
  • Improve decision-making and problem-solving abilities 
  • Enhance your communication and negotiation skills
  • And SO MUCH MORE!

The MBA Newsletter includes tailored strategies for your business, as well as ongoing support to ensure your success in the competitive business world. 

Making the small investment of just $47/month could be the difference maker for you. 

​The ball is in your court. 

For an astute reader like yourself, this is more than likely a no-brainer type of decision.

You see, as you and I both know, the economic landscape is not what it use to be. In fact, the only consistent thing about the market is that when it has an uptick, there is an even greater fall to come -- and more importantly, in today's market, the ups are shorter and the downs are longer. 

But being the type of intelligent and insightful person you are, you know that an investment in yourself has only ONE way to go ... and that's UP. 

That said, you know that NOT becoming a subscriber today may have you leaving thousands or even millions of dollars on the table -- for anyone to come by and grab -- rather than being in your bank account, where it should be. 

For soon to be entrepreneurs like you, it's true: Small doors can open up to BIG rooms.

​In other words, one small idea shared here has the potential to catapult you to a whole new dimension of success. 

Over the years, I've worked closely and continuously with over hundreds, and even thousands of different types of entrepreneurs as they take giant lips towards their vision for success, from scratch.

And, I'll be honest, several of them have crashed and burned, whether that be in their relationships or their health, and I've experienced all that first hand personally. 

​But some have also built huge enterprises. 
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Subscribe Today! You'll Be Glad You Did

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​Why Only $47 Dollars a Month?​

​Did you know, it's been said that people that pay, pay attention?

Look, in all transparency ... this is our flagship product or offer. 

In other words, our hope is that once you join The MBA Newsletter,  and you begin to see the value of the concepts and frameworks we teach, you will eventually become a coaching client of ours paying us $497+ an hour or more for 1:1 customized coaching sessions.  

You see, as I've mentioned before, we understand that not everyone might be able to afford our coaching rates, but we don't want that to limit our ability to help as many aspiring entrepreneurs and small business owners as we can. 

Plus, you may not be able to afford all the books and courses that are out there for you in the marketplace, which is why we've  done all the hard academic work for you. ​


​​​WAIT

​​​There's MORE!

​In addition to this jam packed, powerhouse newsletter, I also want to give you a personal invitation to our "Success in 3D: Three Pillars of Personal and Professional Achievement" book launch party (a $497 value); as well as free access to the Online Course when it is available (also a $497 value). 

Truth be told, we only want to provide this additional value to those who are serious about starting a business and becoming entrepreneurs. 

Understand, this is not a get rich quick kind of resource -- of which, there is no such thing! 

You see, we are not in business to see that you get filthy rich. (In fact, you might want to read that line again)

No, instead, our vision is to be able to help you find what it is you truly love, and then help you to use that as away to make a difference in your community and the world at large. 

​You're at a pivotal moment now, where your choices will determine your destination. Will you stay on the same path and continue with trying to build your business on your own, or will you take a new direction towards success?

The power to shape your future is in your hands. Choose wisely.


Don't miss out on this exclusive opportunity to transform your business and life. Act now and receive over $5,500 in value for just $47/month. Take the first step towards unlocking your future! 

​Now, don't diddle -daddle around, secure your subscription today! 

Dedicated to Helping You Build Your Business, and Living The Life You've Always Dreamed About

William Ballard, M.A. ECW, MBA 
Founder and CEO of William Ballard & Associates, LLC
Business Coach | Marketing Consultant | Business Analyst | Digital Marketing Strategist | Author | Entrepreneur
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The Entrepreneurial Journey

Ultimate Guide to Mastering the Art of Entrepreneurship

Introduction to Entrepreneurship: Start HERE

Business Planning

  • The Ultimate Guide to Business Planning
  • The Ultimate Guide to Business Strategy
  • Entrepreneurial Thinking
  • Identifying Vision, Mission, & Core Values
  • Marketing: The Plan Within The Plan
  • Entrepreneurial Marketing


Business Execution

  • The Ultimate Guide to Business Execution
  • How to Master The Art of Communication
  • How to Systemize Your Business
  • How to Create Standard Operating Procedures (SOPs)
  • The Debriefing Model: How to Execute & Reflect in Real Time



Business Management

  • The Ultimate Guide to Business Management
  • Entrepreneurial Leadership
  • The Marine's 11 Leadership Principles
  • The Army's Be-Know-Do Model of Leadership
  • How to Develop Productive Teams
  • Understanding The Laws of Teamwork
​

Business Development

  • The Ultimate Guide to Business Development
  • Understanding Business Cycles
  • The Ultimate Guide to Business Growth
  • How to Scale a Business
  • How to Master The Art of Networking
  • How to Develop & Nurture Strategic Partnerships 
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  • Home
  • About
    • William's Story
  • Services
    • Business Coaching
    • Executive Coaching
    • Assess Behavior
    • Workshops & Masterminds
  • Newsletter
  • Contact
  • Store
    • Business Planning
    • Business Execution
    • Business Management
    • Business Development